Nippon Paint

Nippon Paint is a Japanese paint and paint products manufacturing company. Currently it's a part of the Singapore-based NIPSEA Group.

History

The company, Nippon Paint was founded in 1881. Nippon Paint (Singapore) Co. Pte. Ltd. is an affiliate of Nippon Paint Japan with experience in paint technology. In 1971, Nippon Paint established a 50/50 joint venture with Bee Chemical which was named Nippon Bee Chemical Co.,Ltd. In 2006, it became a wholly owned subsidiary of Nippon Paint. Nippon Paint Singapore was established in 1962.

===Nippon Paint (Singapore)=== In 1955, Goh Cheng Liang, founder of the Nippon Paint (Singapore) set up his first paint shop in Singapore and became the main local distributor of Nippon Paint. In 1965, Nippon Paint set up its first paint manufacturing plant in Singapore.

Today, the company's core principles involve inventive paint solutions and high performance products that include products for architectural, trade and general consumer use. The company's focus is on products that perform as well as being environmentally friendly.

Japan

Coordinates: 35°N 136°E / 35°N 136°E / 35; 136

Japan (ⁱ/dʒəˈpæn/; Japanese: 日本 Nippon [nip̚põ̞ɴ] or Nihon [nihõ̞ɴ]; formally 日本国  Nippon-koku or Nihon-koku, "State of Japan") is an island country in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, the East China Sea, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south. The kanji that make up Japan's name mean "sun origin", and Japan is often called the "Land of the Rising Sun".

Japan is a stratovolcanic archipelago of 6,852 islands. The four largest are Honshu, Hokkaido, Kyushu, and Shikoku, which make up about ninety-seven percent of Japan's land area. Japan's population of 126 million is the world's tenth largest. Approximately 9.1 million people live in Tokyo, the capital city of Japan, which is the sixth largest city proper in the OECD. The Greater Tokyo Area, which includes Tokyo and several surrounding prefectures, is the world's largest metropolitan area with over 35 million residents and the world's largest urban agglomeration economy.

Paint

Paint is any liquid, liquefiable, or mastic composition that, after application to a substrate in a thin layer, converts to a solid film. It is most commonly used to protect, color, or provide texture to objects. Paint can be made or purchased in many colors—and in many different types, such as watercolor, synthetic, etc. Paint is typically stored, sold, and applied as a liquid, but most types dry into a solid.

History

In 2011, South African archeologists reported finding a 100,000-year-old human-made ochre-based mixture that could have been used like paint.Cave paintings drawn with red or yellow ochre, hematite, manganese oxide, and charcoal may have been made by early Homo sapiens as long as 40,000 years ago.

Ancient colored walls at Dendera, Egypt, which were exposed for years to the elements, still possess their brilliant color, as vivid as when they were painted about 2,000 years ago. The Egyptians mixed their colors with a gummy substance, and applied them separately from each other without any blending or mixture. They appear to have used six colors: white, black, blue, red, yellow, and green. They first covered the area entirely with white, then traced the design in black, leaving out the lights of the ground color. They used minium for red, and generally of a dark tinge.

Television advertisement

A television advertisement (variously called a television commercial, commercial or ad in American English, and known in British English as an advert) is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service. Advertising revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the beginning of television.

The effects of television advertising upon the viewing public (and the effects of mass media in general) have been the subject of philosophical discourse by such luminaries as Marshall McLuhan. The viewership of television programming, as measured by companies such as Nielsen Media Research, is often used as a metric for television advertisement placement, and consequently, for the rates charged to advertisers to air within a given network, television program, or time of day (called a "daypart").